Durex wanted to reduce the fear of buying a condom at a pharmacy.
We found that in United States, getting protection is still taboo. Young people are informed but feel ashamed.
They want options, not decisions.
That's why this February 13th, on International Condom Day, Durex x Dunkin' baked the sweetest and naughtiest union of the year.
Durex wanted to reduce the fear of buying a condom in pharmacy.
We found that in United States, getting protection is still taboo. Young people are informed but feel ashamed.
They want options, not decisions.
That's why this February 13th, on International Condom Day, Durex x Dunkin' baked the sweetest and naughtiest union of the year.
A limited edition inspired by Dunkin's most iconic donut flavors turned into colorful condoms by Durex. With The Dozen, protection becomes a natural, fun habit.
THE DOZEN
We're turning shame into anticipation. Getting protection becomes as everyday and enjoyable as your morning Dunkin' run.
A limited edition inspired by Dunkin's most iconic donut flavors turned into colorful condoms by Durex. With The Dozen, protection becomes a natural, fun habit.
A limited edition inspired by Dunkin's most iconic donut flavors turned into colorful condoms by Durex. With The Dozen, protection becomes a natural, fun habit.
THE DOZEN
Why wait until the 14th when the 13th brings an even sweeter gift?
We're turning shame into anticipation. Getting protection becomes as everyday and enjoyable as your morning Dunkin' run.
"What are you protecting? Your safety or your ego?"
"What are you protecting? Your safety or your ego?"
Why wait until the 14th when the 13th brings an even sweeter gift?
