Still blaming the industry?
Still blaming the industry?
Make discovery feel real again
This campaign democratizes music discovery, takes music out of the passive algorithm, turns walking into an act of curation and supports emerging artists from every city.
Captured Sounds playlist
Silvana Estrada
Caloncho
Palo
Modules During special events:
An emerging artist 'takes over' a gym.
Their music plays throughout the event.
Artist Lure
Sound waves appear floating on the map. When you tap them:
You hear 30 seconds.
If you 'catch' it (save it), you earn XP or Stardust."
Wild Tracks
Independents earn around
$12,860
per year
There are more artists than ever trying to live from their music, but very few actually get heard.
According to Forbes and Two Story Media:
How much longer must
I fight just to exist?
That's why we found the way to show the world the excitement to explore new artists.
Introducing:
Instead of catching Pokémon, you catch songs and emerging artists in the real world. While you walk playing Pokémon GO, the following appear:
Spotify wants to redefine how music is discovered.
When spinning a special PokéStop:
A new song unlocks on Spotify.
It automatically saves to a 'Captured Sounds' playlist."
Music PokéStops
Sound waves appear floating on the map. When you tap them:
You hear 30 seconds.
If you 'catch' it (save it), you earn XP or Stardust."
Wild Tracks
Modules During special events:
An emerging artist 'takes over' a gym.
Their music plays throughout the event.
Artist Lure
This campaign democratizes music discovery, takes music out of the passive algorithm, turns walking into an act of curation and supports emerging artists from every city.
Make discovery feel real again
Professional musicians on Spotify have four or more releases.
6%
Silvana Estrada
Caloncho
Palo
Captured Sounds playlist
Spotify wants to redefine how music is discovered.
There are more artists than ever trying to live from their music, but very few actually get heard.
According to Forbes and Two Story Media:
That's why we found the way to show the world the excitement to explore new artists.
Instead of catching Pokémon, you catch songs and emerging artists in the real world. While you walk playing Pokémon GO, the following appear:
Professional musicians on Spotify have four or more releases.
6%
Independent earns around
How much longer must
I fight just to exist?
Introducing:
When spinning a special PokéStop:
A new song unlocks on Spotify.
It automatically saves to a 'Captured Sounds' playlist."
Music PokéStops
Music PokéStops
$12,860
per year
Art Direction: Yero
Art Direction: Yero
Copywriting: Yero
Copywriting: Yero